re:publica 2016 – Franziska Broich: Let’s snap it: How organisations can use Snapchat

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re:publica 2016 – Franziska Broich: Let's snap it: How organisations can use Snapchat

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It gets more and more difficult to inform young people about politics via traditional media. Snapchat is the fastest growing social platform among millennials. In particular in Europe Snapchat is acquiring more users. Germany is among the top 10 countries with the highest share of Snapchat users worldwide. How can political organisations use Snapchat? What content should they post? How can new accounts be promoted? A short presentations about organisations that already use Snapchat successfully to inform young people about politics.

Speaker: Franziska Broich

Creative Commons Attribution-ShareAlike 3.0 Germany
(CC BY-SA 3.0 DE)


re:publica: Eine jährliche Konferenz über Blogs, soziale Medien und die digitale Gesellschaft in Berlin. / re:publica is Europe’s most exciting and Germany’s biggest conference when it comes to blogs, social media, and our society in the digital age.