re:publica 2014 – Richard Kastelein: The new gatekeeper…

re:publica 2014 - Richard Kastelein: The new gatekeeper...

Find out more at: http://14.re-publica.de/session/new-gatekeepers-living-room-democratisation-entertainment-industry

How will the current TV value chain, underpinned by brand spot advertising based on archaic, legacy audience measurement systems stay relevant with new gatekeepers, smarter devices and software, and new consumer behaviour such as media stacking?

Richard Kastelein
http://www.agoramedia.co.uk

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