Die geniale Strategie hinter AirPods

AirPods sind wahnsinnig beliebt. Hinter dem Erfolg steckt eine geniale Strategie. Wie hat Apple es diesmal gemacht?

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Quellen:

[1] https://www.apple.com/de/shop/select-airpods

[2] https://www.apple.com/de/shop/product/MWP22ZM/A/airpods-pro

[3] https://www.thecoldwire.com/why-are-airpods-so-expensive/ https://smartphones.gadgethacks.com/news/airpods-too-expensive-here-are-6-true-wireless-earbuds-are-just-as-good-for-working-out-0216347/ https://www.soundguys.com/airpods-2-worth-the-money-23290/

[4] https://www.kevinrooke.com/post/apple-airpods-iphone-accessory-or-the-next-big-thing

[5] https://www.businessofapps.com/data/apple-statistics/

[6] https://www.theguardian.com/technology/shortcuts/2019/feb/10/how-did-apples-airpods-go-from-mockery-to-millennial-status-symbol

[7] https://appleinsider.com/articles/07/07/30/review_apple_iphone_bluetooth_headset
https://www.macwelt.de/news/iPhone-Bluetooth-Headset-Pro-und-Contra-3017397.html
https://9to5mac.com/2018/03/19/forgotten-history-obscure-apple-accessories/

[8] https://de.statista.com/infografik/7589/verteilung-des-online-umsatzes-mit-kabellosen-kopfhoerern-in-den-usa/

[9] https://www.soundguys.com/what-is-apple-doing-with-beats-20622/

[10] https://twitter.com/TheRealSheldonC/status/773787951260114944/photo/1
https://twitter.com/MKBHD/status/773589792395186176
https://i.pinimg.com/736x/a2/f5/23/a2f5236cf693755fa5c7f394d30db7c8.jpg

[11] https://www.whathifi.com/apple/airpods/review
https://www.cnet.com/reviews/apple-airpods-review/2/

[12] https://9to5mac.com/2016/09/13/airpods-review-roundup/

[13] https://audioxpress.com/news/Onkyo-W800BT-True-Wireless-In-Ear-Headphones-First-to-Market-
​​https://www.theverge.com/2015/11/18/9755726/earin-wireless-earbuds-review

[14]

[15] https://screenrant.com/why-apple-removed-the-headphone/

[16] https://www.apple.com/nl/shop/product/MMX62ZM/A/lightning-naar-35%E2%80%91mm-koptelefoonaansluiting-adapter

[17] https://hbr.org/1998/07/welcome-to-the-experience-economy

[18] http://archives.marketing-trends-congress.com/2012/Materials/Papers/Marketing%20Strategy/Same.pdf

[19] https://www.bynder.com/en/blog/the-worlds-most-valuable-brand-apples-secret-to-success/

[20] https://support.apple.com/guide/iphone/set-up-airpods-iph67b40938d/ios; https://support.apple.com/en-us/HT207010

[21] https://appleinsider.com/articles/20/03/16/how-to-pause-and-control-audio-on-airpods

[22] https://blog.deinhandy.de/airpods-bedienung-einrichten-gestensteuerung-und-siri

[23] https://www.apple.com/de/shop/product/MR8U2ZM/A/kabelloses-airpod-case-f%C3%BCr-airpods

[24] https://fabrikbrands.com/why-lifestyle-brands-become-a-way-of-life/

[25] https://www.wired.co.uk/article/apple-airpods-success

[26] https://qz.com/1323849/world-cup-2018-apple-products-are-everywhere-even-though-its-not-a-sponsor/
https://9to5mac.com/2018/07/10/apple-world-cup-work/

[27] https://www.thebestearbuds.com/celebrities-wearing-airpods
https://www.vogue.com/article/kristen-stewart-apple-airpods-headphones-wearable-tech-celebrity-style

[28]

[29] https://www.macrumors.com/guide/airpods/

[30] https://www.tomsguide.com/us/best-wireless-earbuds,review-6160.html
https://www.chip.de/bestenlisten/Bestenliste-True-Wireless-In-Ear-Kopfhoerer--index/index/id/1482/
https://www.whathifi.com/best-buys/best-wireless-earbuds-budget-and-premium

[31] https://www.theguardian.com/technology/2021/jul/15/sony-wf-1000xm4-review-the-best-sounding-noise-cancelling-earbuds https://www.tomsguide.com/reviews/cambridge-audio-melomania-1-plus

[32] https://www.tomsguide.com/news/apple-glasses

[33] https://www.apple.com/de/augmented-reality/
https://www.macrumors.com/roundup/apple-glasses/

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